When he led the company NEXT, Steve Jobs hired Paul Rand to create its logo. Walter Isaacson resumed some of that history in his biography, Steve Jobs. Readers of the biography have background viewers did not have of an interview Jobs gave in 1983 (at the link above). Background supplied by the biography add depth to some smiles and pauses of Mr. Jobs in the interview.
History about other logos and remarks by their creators were the subject of an essay in The Atlantic yesterday. Fascinating facts, including: fire and water do mix. Learn how and more.
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